Potato

The first potato chip advertisement I chose was from the worldwide brand “Lay’s”. In this advertisement, there is a girl sitting on the swing smiling big eating the Lay’s classic potato chips. Behind the girl, there is a green grass field and a clear blue sky. Then on the top of the advertisement, there is a big tag line that says “It takes 12 muscles to smile or 3 simple ingredients”; “Just potatoes, all natural oil & a dash of salt”. This Lay’s advertisement implies the audience that Lay’s classic potato chips makes smile on their faces and brings happiness and joy. By showing the green field and blue sky, the advertisement implies the audience that Lay’s classical potato chip is a natural, healthy snack that everyone can enjoy. The second potato chip advertisement was from the “SunChips”. This advertisement is similar to the first advertisement from Lay’s since both of the advertisements put nature as the background to emphasize the healthy and greener characteristics of the products. Also both of the advertisements put forth the smiling girl or woman as their main model is to connect happiness and delight to their brand image. However, the first and the second advertisement were different in that the one of the major marketing point in the first advertisement from Lay’s had the simple ingredients that would relate to the healthy, natural potato chips; the second advertisement from SunChips also targeted on the healthy, natural potato chips, but it did not emphasize its ingredients characteristics in its advertisement. The third advertisement was from the classical brand, “Pringles”. The advertisement promotes the sales of the new cheese flavor of Pringles chips. However, it only shows one slice of Pringle’s chips and the word “say” on the top of the left endpoint of the chip and the word “cheese” on the top of the right endpoint of the chip. The advertisement had illustrated just one slice of chips and put the words “say cheese” above the endpoints of the chip to implicit the image of smile in the shape of one slice of chip. Overall this advertisement emphasized that having Pringles will bring joy and happiness as the first and second advertisement had already targeted. However the advertisement was different from the prior advertisements in its simplicity of the advertisement structure and format. The last advertisement was from “Tostitos”. This advertisement shows a bag of tostitos full of corns, and at the bottom of the advertisement, there is few tag lines that say “The time you found out corn was a grain. You thought corn was a vegetable, didn’t you? ... Your favorite Tostitos Tortilla Chips are naturally made with whole grain corn; who knew corn’s secret life could be delicious. This Tostitos advertisement is similar to those of other potato advertisements discussed above in that it promotes that natural, healthy, and green qualities of the products. However, it is different in that it doesn’t have marketing point on the happiness or joy, since it only focuses on being the healthy natural snack.