Advertisement Campaign Showdown

The last assignment in English 1105 class is a group project on advertisement campaign showdown. This assignment is mainly about the advertisement of G-Ma’s Salty Potato Chips. It consists of the production of packaging layout, print advertisement, and a short commercial of the G-Ma’s Salty Potato Chips. To be successful with this assignment, we have to first identify the rhetorical situations that could be made in this assignment. The rhetorical situation has three main elements: exigence (purpose), audience, and constraints. The exigence or the purpose in this advertising assignment is to draw people’s attention towards the G-Ma’s Salty Potato Chips using its long tradition of 70 years and its original tastes and therefore increase the sales of goods. The intended audience is the elder people and some people who would prefer potato chips to be basic and keep its traditional taste. The possible constraints in this deliverance of advertisements would be the ability to make the “professional” advertisement such as designing logos and potato chips packaging. To persuade the audience, there are fundamental three means of persuasion which are usage of the appeal to ethos, pathos, and logos. In this assignment, we could appeal to ethos by the long tradition of the product implying the trust and credibility of the product to the audience. To appeal the pathos in the product, we could use an image of a person or a group of people who seemed to enjoy the product in our print advertisement or in our commercial implying the audience that consumers of our products are happy, healthy, and joyful. For the last appeal, appealing to the logos really depends on the logic of the audience. However, it is our job to make the audience to have a logical conclusion that our product is better than others and therefore has worth to buy. We can appeal to logos by the simple designs, warm colors, and maybe some pictures of unpeeled potatoes implying the naturalness and healthiness of our G-Ma’s Potato Chips are. Also to have strong emphasis on our advertisement on the G-Ma’s Potato Chips, we could use confident voices in our taglines or use humorous voices in our taglines.