How did the potato chips so beloved?

How did the potato chips so beloved? In the article “The Best Chip? The First One Out of the Bag” found in The New York Times, Kim Severson writes about the ‘best chip’ and how did those best potato chips are originated and be mass produced. Severson has interviewed and wrote about several people’s stories and thoughts on their ‘best’ chips. The one of the person whom the Severson had mentioned in the article was Jack Pretre who had become a huge fan of Cape Cods, after eating sample bags of Cape Cods that he could use his vacation for touring the Cape Cod Potato Chips factory in Hyannis. Like Pretre, there are many chip-lovers among Americans. According to the polls from NPD Group, a market research firm, nearly half of the Americans will eat potato chips in next two weeks. As seen in the poll, potato chips are consumed very often since it is very easily accessible, and be lightly consumed. Because of these intimate qualities that the potato chips have, the potato chips are popular and loved from a lot of people. Then, how these beloved chips originated and be mass produced and be ubiquitous? There are many oral histories and myths about the creation of the potato chips; however the most possible oral story is that the complaints of the customer that the fired potatoes of Carey B. Moon’s Lake House was too plain and tasteless, made the cook, George Speck Crum, mad which eventually made the cook to make the potato into chips with extra salt on it. As the industry has developed, the potato chips could be mass produced. Then in the 30s, Herman Lay, the founder of the Global Chip Company, Frito-Lay, had produced the chips in mass scale and marketed the potato chips with television commercials. From its deep and long tradition, Frito-Lay now has contracted new potato growers who grow 3.2 billion potatoes a year in 40 different countries and placed the high position in the chip market. Looking at the success of the Frito-Lay, it seems that the tradition of the chips could greatly affect in the product’s marketing. The value of the chip could be evaluated not only with long tradition and intimate characteristics, but also with the unique qualities of the chips. In the 80s, the Kettle-Brand of the Cape Cod was born with the original style of potato chips: low moisture, low sugar, thicker, and more starch on the surface, giving the chip crunch and hard-bite. By considering various tastes and textures of the chips that people prefer, Cape Cod chips has not failed in their marketing or production and has made huge fans of their chips, like Pretre. Reading this article and relating to the project, I have thought that when making the print advertisements and taglines for our G-Mas Potato Chips, our group could consider for major three criteria: its unique characteristic, tradition, and quality.