The last assignment in English 1105 class is
a group project on advertisement campaign showdown. This assignment is mainly
about the advertisement of G-Ma’s Salty Potato Chips. It consists of the
production of packaging layout, print advertisement, and a short commercial of
the G-Ma’s Salty Potato Chips. To be successful with this assignment, we have
to first identify the rhetorical situations that could be made in this
assignment. The rhetorical situation has three main elements: exigence (purpose),
audience, and constraints. The exigence or the purpose in this advertising
assignment is to draw people’s attention towards the G-Ma’s
Salty Potato Chips using its long tradition of 70 years and its original tastes
and therefore increase the sales of goods. The intended audience is the elder
people and some people who would prefer potato chips to be basic and keep its
traditional taste. The possible constraints in this deliverance of
advertisements would be the ability to make the “professional” advertisement
such as designing logos and potato chips packaging. To persuade the audience,
there are fundamental three means of persuasion which are usage of the appeal
to ethos, pathos, and logos. In this assignment, we could appeal to ethos by
the long tradition of the product implying the trust and credibility of the
product to the audience. To appeal the pathos in the product, we could use an
image of a person or a group of people who seemed to enjoy the product in our
print advertisement or in our commercial implying the audience that consumers
of our products are happy, healthy, and joyful. For the last appeal, appealing
to the logos really depends on the logic of the audience. However, it is our
job to make the audience to have a logical conclusion that our product is
better than others and therefore has worth to buy. We can appeal to logos by
the simple designs, warm colors, and maybe some pictures of unpeeled potatoes
implying the naturalness and healthiness of our G-Ma’s Potato Chips are. Also
to have strong emphasis on our advertisement on the G-Ma’s Potato Chips, we
could use confident voices in our taglines or use humorous voices in our
taglines.
YebinP
Saturday, November 14, 2015
Thursday, November 12, 2015
How did the potato chips so beloved?
How did the potato chips so beloved? In the
article “The Best Chip? The First One Out of the Bag” found in The New York Times,
Kim Severson writes about the ‘best chip’ and how did those best potato chips
are originated and be mass produced. Severson has interviewed and wrote about
several people’s stories and thoughts on their ‘best’ chips. The one of the
person whom the Severson had mentioned in the article was Jack Pretre who had
become a huge fan of Cape Cods, after eating sample bags of Cape Cods that he
could use his vacation for touring the Cape Cod Potato Chips factory in
Hyannis. Like Pretre, there are many chip-lovers among Americans. According to
the polls from NPD Group, a market research firm, nearly half of the Americans
will eat potato chips in next two weeks. As seen in the poll, potato chips are
consumed very often since it is very easily accessible, and be lightly
consumed. Because of these intimate qualities that the potato chips have, the
potato chips are popular and loved from a lot of people. Then, how these
beloved chips originated and be mass produced and be ubiquitous? There are many
oral histories and myths about the creation of the potato chips; however the
most possible oral story is that the complaints of the customer that the fired
potatoes of Carey B. Moon’s Lake House was too plain and tasteless, made the
cook, George Speck Crum, mad which eventually made the cook to make the potato
into chips with extra salt on it. As the industry has developed, the potato
chips could be mass produced. Then in the 30s, Herman Lay, the founder of the
Global Chip Company, Frito-Lay, had produced the chips in mass scale and marketed
the potato chips with television commercials. From its deep and long tradition,
Frito-Lay now has contracted new potato growers who grow 3.2 billion potatoes a
year in 40 different countries and placed the high position in the chip market.
Looking at the success of the Frito-Lay, it seems that the tradition of the
chips could greatly affect in the product’s marketing. The value of the chip
could be evaluated not only with long tradition and intimate characteristics,
but also with the unique qualities of the chips. In the 80s, the Kettle-Brand
of the Cape Cod was born with the original style of potato chips: low moisture,
low sugar, thicker, and more starch on the surface, giving the chip crunch and
hard-bite. By considering various tastes and textures of the chips that people
prefer, Cape Cod chips has not failed in their marketing or production and has
made huge fans of their chips, like Pretre. Reading this article and relating
to the project, I have thought that when making the print advertisements and
taglines for our G-Mas Potato Chips, our group could consider for major three criteria:
its unique characteristic, tradition, and quality.
Monday, November 9, 2015
Potato
The first potato chip advertisement I chose was from the worldwide brand “Lay’s”. In this advertisement, there is a girl sitting on the swing smiling big eating the Lay’s classic potato chips. Behind the girl, there is a green grass field and a clear blue sky. Then on the top of the advertisement, there is a big tag line that says “It takes 12 muscles to smile or 3 simple ingredients”; “Just potatoes, all natural oil & a dash of salt”. This Lay’s advertisement implies the audience that Lay’s classic potato chips makes smile on their faces and brings happiness and joy. By showing the green field and blue sky, the advertisement implies the audience that Lay’s classical potato chip is a natural, healthy snack that everyone can enjoy. The second potato chip advertisement was from the “SunChips”. This advertisement is similar to the first advertisement from Lay’s since both of the advertisements put nature as the background to emphasize the healthy and greener characteristics of the products. Also both of the advertisements put forth the smiling girl or woman as their main model is to connect happiness and delight to their brand image. However, the first and the second advertisement were different in that the one of the major marketing point in the first advertisement from Lay’s had the simple ingredients that would relate to the healthy, natural potato chips; the second advertisement from SunChips also targeted on the healthy, natural potato chips, but it did not emphasize its ingredients characteristics in its advertisement. The third advertisement was from the classical brand, “Pringles”. The advertisement promotes the sales of the new cheese flavor of Pringles chips. However, it only shows one slice of Pringle’s chips and the word “say” on the top of the left endpoint of the chip and the word “cheese” on the top of the right endpoint of the chip. The advertisement had illustrated just one slice of chips and put the words “say cheese” above the endpoints of the chip to implicit the image of smile in the shape of one slice of chip. Overall this advertisement emphasized that having Pringles will bring joy and happiness as the first and second advertisement had already targeted. However the advertisement was different from the prior advertisements in its simplicity of the advertisement structure and format. The last advertisement was from “Tostitos”. This advertisement shows a bag of tostitos full of corns, and at the bottom of the advertisement, there is few tag lines that say “The time you found out corn was a grain. You thought corn was a vegetable, didn’t you? ... Your favorite Tostitos Tortilla Chips are naturally made with whole grain corn; who knew corn’s secret life could be delicious. This Tostitos advertisement is similar to those of other potato advertisements discussed above in that it promotes that natural, healthy, and green qualities of the products. However, it is different in that it doesn’t have marketing point on the happiness or joy, since it only focuses on being the healthy natural snack.
Thursday, November 5, 2015
Argument Peer Review - Rory
In Rory’s introduction of the argumentative
essay, Rory has caught and compelled the attentions and interests of the
readers by listing the few common stereotypes that people have when they think
about college athletes. Then, he introduces his argument: whether college
athletes should get paid to play their games. As a college athlete in Virginia
Tech, Rory argues that the college athletes should not get paid to play their
games, but rather should be given adequate time to focus on academics and
sufficient stipend beyond tuition and dorm. He provides the necessary
background and contextual information using his experiences as a college
athlete. To break down the boiler plates of the image of the college athletes,
Rory build his argument logically and lead to his thesis smoothly and directly
with his supporting experiences. He mentions the controversial, opposing
viewpoints and the problems that surround the issue; however, they are not
fully described or explained in his main essay. The possible solution or
suggestion of the issue given by Rory is that adopting the stipend allowance
policy that NCAA has authorized could help college athletes to reduce their
pressure and to manage their time more wisely. This issue is very fresh, interesting,
and contestable. The main body of Rory’s essay fleshes out the main points with
justifiable and fair logic. Although Rory’s experiences as a college athlete is
not common, Rory has effectively support his main points with his experiences. Overall
for his conclusion, Rory has reiterated his thesis and his main points without
directly copying from the introduction, and the relativity of the supporting
experiences were shown clear. Rory has used distinct number of word and phrases
were used and has used smooth and logical transition overall in the essay.
Argument Peer Review - Puyush
In Puyush’s introduction of the
argumentative essay, Puyush catches the reader’s attention and compels the
reader’s interest in his issue by stating his thesis directly in front of the
readers which is that computers are best device for education and learning.
Puyush’s introduction lacks in providing necessary background; however, since
we could not use outside source, it is considerable. Other than that, the
introduction of Puyush’s argumentative essay sufficiently describes what the
controversy or problems surrounding the issue which would be computer’s harmful
effect on human’s health for a long term and people’s lack of socialness due to
long term usage of computers. In general, his essay is lead logically,
smoothly, and directly to the thesis. Puyush does not clearly map out the
solution in the introduction; however, there is some type of solution in the
conclusion part. Upon reading Puyush’s introduction, the issue found out to be
both interesting and contestable. The main body of Puyush’s essay flesh out its
main points with reasonable logic such as the convenience of our modern
technology, various application of modern technology in almost every aspect of
lives. Puyush uses his personal experience to support his claim on main points;
his experiences were more easily related to the wide audience and not felt overly
subjective. Puyush also mentions the possible counter arguments for his issue
in his introduction; however, he does not refute the possible opposing claims
in his essay. Overall Puyush restates his thesis with more details without directly
rewriting the thesis, and his essay contained variety of word and phrase
choices and have negligible grammar and spelling issues with good transitions.
Argument Peer Review - Brandon
In Brandon’s argumentative essay introduction,
Brandon catches the reader’s attention and compels the reader’s interest to his
issue by short anecdote of his mom and himself in the car, singing their
favorite song. Since Brandon’s issue does not quite contain controversial and
opposing views, there are no contentious problems surrounding the issue. Using his
own personal experiences, Brandon has built his thesis: music has a great but
inexplicable power to heal and save people from despair. His thesis is led
smoothly and directly with good transition from personal experience. As I have
mentioned above, Brandon’s argument is not a type of argument that has a
problem and a probable or practical solution. Thus, there is no solution to the
issue that clearly map out the proposal; however, in his essay, Brandon writes
interesting issue in his essay and concisely articulate his thesis by his hard
experiences in life. Throughout the body part of the essay, Brandon flesh out
his main points with his personal experiences from when he was young to the
recent. In general, Brandon’s personal experiences are used effectively to
support his main points. His experiences use the pathos of people. And some
people might relate to his experience, but not everyone could easily relate to
his experiences. Because his experiences are not so common and relatable, it
might seem subjective, so Brandon could improve his essay by providing someone
else’s experiences or providing light, easily relatable experiences. Brandon
has mentioned an opposing viewpoint quite thoroughly and fairly considered and accordingly
refuted by supporting with his mom’s experience that he has seen. As Brandon
wrap up his essay, he emphasizes his thesis without any repetition and shows
that evidences for his points are clear. Overall, Brandon’s essay exhibits a
variety of word choices and phrase choices. There were some spelling errors,
but it was negligible.
Sunday, November 1, 2015
Necessary Groundwork
As a freshman in Virginia Tech majoring
general engineering, I definitely agree to Meredith’s argument on the doubtful productivity
or importance of the freshman engineering mandatory class, Foundation of
Engineering 1215. Although, many engineering major students are skeptical with
this mandatory ineffective class, the Foundation of Engineering class sets the
basic and essential knowledge and useful information for future engineering
classes and careers. As an education of “foundation” of Engineering, this class
focuses on mainly the infrastructures of engineering skills: analytical
approach to problem, problem solving skills, ground works for programming a
flowchart and algorithms using special programs like MATLAB, CMAP, and Arduino
etc., and importance of group work when writing technical papers such as
reports and researches, and when making fair presentations. By learning these
skills, the Foundation of Engineering class prepares engineering major students
for their upcoming engineering major claim and gives clue to their various fields
of engineering curriculums and careers. For instance, when I first attended to
the Engineering class, I was also frustrated for what we are taught in class,
since what the instructor assigned for the class was simple math problem and
some surveys. The only main difference to mention was that students should use
the proper form or format to solve the problem. When the problem was assigned, I
was bewildered and confused about the assignment, and it was not only me who
was puzzled; most of the students who were in the class was murmuring and talking
back about the inefficiency, disorganization, and unproductiveness of the
curriculum of the class. However doing the assignment, I thought that this assignment
would make me and the other engineering students to be familiar with using
analytical formats when solving the problem. Not only that, when I came to the
second class, I was learned how to install and use a program called MATLAB, which
helped me to do numerical computations and analyses by inputting commands and
conditions. Before I have come to this class, I had no skill in programming and
computing problems using computer software packages. Learning how to facilitate
this software, I was able to program simple mathematical equations, to
calculate simple numerical problems, and to plot the graphs that correspond to
the mathematical equations. Currently in this class, I am learning how to work coordinately
as single group. I was grouped to one team, and we, as a team, should work on
one single project that is composed of three major reports and one presentation
and evaluation. At first, I was skeptical of group projects, because
cooperation of all team members is hard to achieve due to contrasting opinions
and different class schedules. However, working on the group projects, I learned
how important the effect of group meeting and cooperation is. The more we
worked on together as a team, the more our report would seem more logical and feasible.
Although, some assignments that are given in this class might seem worthless
and waste of time, this class surely sets the ground works of basic engineering
skills for future engineers.
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