Analysis of the Cosmopolitan Magazine

As you know, the national magazine, Cosmopolitan, is very well known fashion magazine for women. When it started publishing in 1886, it was mainly about women’s fashion, beauty, cooking, and health. However, nowadays Cosmopolitan Magazine has several articles not only of fashion, beauty, and health, but also of celebrities, entertainment, beauty, college, career, and politics. The expected audience of this magazine is 20-35 years old of women, who are young and are interested in fashion and beauty. Reading through the magazine, we can see many aspects where producers and editors of this magazine have considered the audience’s age and interest. Looking at the cover page of the magazine, there is a big colorful title, Cosmopolitan, written in the upper top of the cover. The main image or picture of the cover page, which appeals very first to the audience, is a popular celebrity who has been a hot issue in that month. Since this magazine is written for women, the primary color used throughout this entire magazine is “girlish” color such as pink, violet, yellow, etc. And, of course, the celebrity that made the cover page is mostly women celebrity. The major purpose of this magazine is to inform its audience new beauty facts, fashion trends or styles, and articles about celebrities, love, and relationships. However, Cosmopolitan also has articles about politics, college, and career. Because this magazine is targeted toward the young women, the types of advertisements that are contained in this magazine are mostly perfume advertisements, cosmetic advertisements, jewelry advertisements, and clothes advertisements. One of the advertisements found in Cosmopolitan, that I chose to talk about, is the perfume advertisement from Gucci. The main image depicted in this advertisement is man hugging woman. This Gucci Guilty advertisement tries to convey that man is attracted and allured by the woman because of her Gucci perfume scent. The font that this advertisement uses is very classic and sophisticated, and the color of the advertisement is very uniformly “nude” and dark, which makes the advertisement look more glamorous and elegant and the brand image more luxurious and chic. This advertisement of Gucci perfume relates to Cosmopolitan Magazine, because both the advertisement and the magazine are aimed towards women who want to be more elegant and stylish.