The first analysis that I read was Brandon
Proffitt’s analysis on the “Silva Thins” cigarette of the American Tobacco
Company. Brandon started his analysis providing the background information of
the magazine where he found his advertisement. The background information that
is explained in the introduction of Brandon’s analysis adequately informs the
reader about what kind of the product that the advertisement is trying to
promote and whom does the advertisement aimed toward to. The thesis or the main
analysis point of this paper is the following lines: “Cigarettes are like
women. The best ones are thin and rich,” Silva Thins Cigarettes promotes a very
materialistic and stereotypical view towards women that diminishes their
importance and devalues them as people in a variety of ways. Throughout
his paper, Brandon addresses some of the major points that should be discussed
in analysis, such as who is the intended audience of the advertisement, what is
the specific images that are depicted in the advertisement, and what are the
messages, both explicit and implicit, which the advertisement is trying to
convey to its audience etc. Overall, Brandon’s paper is well-organized and
well-focused analysis paper that sufficiently describes the advertisement and
discusses the purpose of the advertisement.
The second analysis that I read was Rory
Slevin’s analysis on the campaign advertisement that confers on the jeopardy of
the childhood obese. Unlike other advertisements, Rory’s advertisement aims not
on selling a specific product, but on “selling” the idea of awareness of danger
in the childhood obese and its consequences. In his analysis, Rory gives a
description of images in his advertisement, such as the children with a sad and
gloomy face. Also, the advertisement is appealing to pathos to the parents by
demonstrating its image with children who has shadows in their face, implying
that the obese children are not happy, and that the parents should be aware of
this danger. Rory had displayed few major points that should be mentioned in
the analysis. He has explained the message that the advertisement delivers to “consumers”,
has figured out the intended audience, and has indicated the purpose of the
advertisement. However, Rory’s explanation and analysis was insufficient to
inform the readers.
For Tina, since I haven’t read her rough
draft, I couldn’t review Tina’s draft.
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