Coke Ads

Both of these two soft drink beverage advertisements are from 2010. One is from the Pepsi, and the other is from the Coca-Cola Company. These two brands, Pepsi and Coca-Cola have been fighting each other for at least 50 years. However, in spite of this rivalry, Pepsi and Coca-Cola are the main two tops of the soft drink beverage market.

The first print advertisement is from Pepsi. This advertisement shows a young, beautiful, and skinny woman drinking a thin-shaped diet Pepsi can. On the side of the advertisement is the text “the new skinny can”. The main thesis that Pepsi clearly delivers to the consumers is that consumers also can look like the appealing woman in the advertisement, if they drink or consume Pepsi product. The Pepsi appeals to pathos of the women consumers; therefore, the intended audiences of this advertisement are, of course, mostly women consumers regardless of age who would always want to have attractive characteristics of woman: youth, charm, and beauty. In a same sense, this advertisement was also appealed to the younger generation consumers, such as teens, because contemporary teenagers do greatly care about their appearance or outfit of themselves. In short, Pepsi advertisement theme conveys that since only young and alluring women drink Pepsi, if you drink Pepsi, you can be one of the enchanting women in the advertisement.

The second print advertisement is from Coca-Cola Company. In this second print advertisement, there is a Coca-Cola bottle flooding and gushing forth its content. This content of a Coca-Cola is described as full of energetic and vigorous activities such as skydiving, riding bikes, and playing basketball etc. On the bottom of the advertisement, there is also a text that says “live on the Coke side of life”. The Coca-Cola Company uses the word “coke side” to represent the dynamic and lively life. The primary theme or the thesis of this advertisement is that people who live “cool”, active life drinks Coca-Cola. The intended audiences of this advertisement are those who live on the “coke side” of life and the young people who wants to live on the “coke side” of life, the more active life. The Coca-Cola Company is appealing to the younger generations who are craving for freedom and liveliness in their life. By this advertisement, the Coca-Cola Company depicts the brand image as energetic, enjoyable, dynamic, and full of life.

The paradox that lies in these both advertisements is that the diet Pepsi doesn’t make one skinny, rather it makes one crave more food because of few chemicals in diet Pepsi. Similar to this, the Coca-Cola doesn’t make one have active and enjoyable life. However, people still buy these soft drinks, thinking that it may affect their lives.